Casey Nikoloric launched the TEN|10 Group in 2008. She led the firm as its managing principal, spearheading strategic efforts for TEN|10's clients until her passing in February 2022. 

Casey established a 30-year track record of helping startups and well-established companies. After serving as deputy press secretary to a Colorado Governor and speechwriter for a United States Secretary of Energy, she founded Casey Nikoloric Marketing and Communications with one “turnaround” client, a struggling construction company. She built the firm over time and when she sold it to her business partner and moved to Denver, it was widely considered one of the South’s leading small to mid-sized marketing and communications firms.

Casey is the winner of the Georgia Governor’s Award for Distinguished Service for pro-bono leadership of a multimillion dollar, five-year effort to redevelop downtown Rome, Georgia. The “Streetscape” project remains a model for cities and towns across the country. She has served on the board of numerous charities, including the Rocky Mountain MS Center. She served on the board of directors of Friends of the Denver Fire Department and the board of advisors for Ashley Elementary School. She also donated her time to various projects for Denver Public Schools.